The rise in butt lift procedures and why surgery is no longer the way to land a perfectly peachy behind
We like big butts and we cannot lie…
Remember when that was almost a taboo?
Just think; ten years ago, should a man hesitate at his wife’s question ‘Does my bum look big in this?’, he may have faced a long night in the doghouse.
But now it’s all about a well-rounded behind and less about the battle to remain stick-thin and flat-bottomed.
We’re not complaining – there’s less pressure on the model-inspired diets of lettuce and rice cakes and more talk about celebrating natural, curvy and more feminine figures with healthy food habits.
So, why are women seeking a bigger bum?
Well, it’s safe to say that it’s probably down to the rise of stars like Kim Kardashian and Nicki Minaj.
It’s no secret that the fashion and media industries have become fixated on these celebrities who flaunt bigger bottoms, tiny waists and thicker thighs; yes, it’s finally time to welcome (quite rightly) the fuller-figured woman.
And the proof is all in the stats. For the last couple of years, butt lifts and augmentation have been the fastest growing trend in the aesthetic industry.
In fact, the American Society of Plastic Surgeons reported a 13% rise in butt lift procedures in 2017 compared to the previous year.
They also stated how butt augmentation with fat grafting (which is essentially the basis of the Brazilian Butt Lift) had jumped to more than 20,000 cases in 2017, too – the highest it had ever been.
However, while this change in attitude towards the female body should be somewhat celebrated, there are a number of risks that come with undergoing surgery to reach these body goals.
From the high threat of infection – which, in some cases, can be fatal – to the extraordinary prices, it’s important to know that there is another option.
And that’s why we’re championing the EMSculpt.
This technology is the first of its kind in the UK and the first to have full FDA approval for the world’s first non-invasive butt lift procedure.
That’s a lot of firsts.
Here at the S-Thetics Clinic, we’re passionate about using the latest, most innovative technology to fulfil our patients’ needs, giving them the option to reach their goals without going under the knife.
It’s this firm belief that invasive procedures should be a patient’s last resort that we have become one of just five clinics in Europe to have the opportunity to offer our patients this latest update in body sculpting, ahead of next month’s official launch.
So, what is the EMSculpt?
Using High-Intensity Focused Electro-Magnetic (HIFEM®) technology, the EMSculpt penetrates through the skin to impact muscle tissue, increasing muscle density and volume – and destroying fat cells along the way.
It’s essentially your ticket to a firmer, rounder behind with no downtime, minimal risks and absolutely no pain.